Increasing Enrollment through Multichannel Marketing

A personalized email nurture campaign increased enrollment by 8.6% for this college.

Insights

A higher-education institution needed to transition from outdated paper and event-based marketing to a strategy that used current techniques and new digital channels to engage prospective students.

Impacts

DemandLab helped the institution structure a prospect nurturing process that automated lead acquisition, attributed channel sources, and generated detailed lead lifecycle reporting.

Improvements

The resulting nurture was capable of supporting 20+ personalized nurture streams and processing 60,000 inquiries and leads per year by delivering 1.6M personalized messages over multiple channels. The initiative resulted in an enrollment increase of 8.6% CAGR over four (4) years.