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By Emma Wadani
on January 15, 2025
As marketing automation platforms continue to evolve, many B2B marketers are making the switch from Marketo to HubSpot for its...
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6 min. read
By Celia Brown
on January 13, 2025
Marketing leaders today face a difficult challenge: navigating the gap between detailed metrics like clicks and opens and big-picture goals...
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2 min. read
Blog Posts
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By Chen Bian
on December 17, 2024
Marketers know that measuring campaign outcomes and effectiveness is crucial for determining ROI and justifying continued investment. With so many...
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6 min. read
Blog Posts
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By Tiffany Lister
on December 11, 2024
Email marketing for B2B companies is far from stagnant. It continues to be one of the most effective channels for...
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5 min. read
By DemandLab
on December 6, 2024
Rhoan Morgan, our CEO, has made another significant contribution to CMSWire with her latest article, “Stop Stressing About Marketing ROI...
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1 min. read
By Imre Magyar
on November 27, 2024
In today’s fast-paced, digital-first world, marketing is no longer a simple choice between online and offline channels. The separation between...
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6 min. read
By DemandLab
on November 22, 2024
When a series of acquisitions drastically increased Adobe’s marketing operations, the MOps team was faced with managing 30+ million leads...
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1 min. read