Digital Marketing Institute Podcast: Running a Digital Agency

What’s it like to work with a marketing agency in this day and age?

Rhoan Morgan, Co-founder and CEO of DemandLab joined Digital Marketing Institute’s “Ahead of the Game” podcast to discuss growing, running, and working with marketing agencies.

“Going into 2023, it is incredibly exciting because we know technological advances are not going to slow down,” she says to podcast host Will Francis. “There are more opportunities than ever to do some really incredible work in marketing if you can marry things like creativity and strategy with technology.”

How can we improve the customer journey? Why is it essential to say no sometimes? And what do digital agencies and Mad Men have in common?