DemandLab Sponsors B2B Marketing Exchange West 2025 and Moderates a High-Impact Panel: Marketing Ops – Demand Gen’s Secret Weapon

DemandLab, a leading martech consulting agency, is proud to sponsor the upcoming B2B Marketing Exchange West event later this month. The conference, taking place in Scottsdale, Arizona, will bring together top-tier marketers, industry leaders, and innovators to explore the latest trends and best practices shaping the future of B2B marketing.

This year, DemandLab is taking an active role in shaping the conversation by moderating a thought-provoking panel discussion on one of the most crucial aspects of modern marketing: Marketing Operations. The panel, titled Marketing Ops: Demand Gen’s Secret Weapon, will be held on Wednesday, February 26th, 2025, at 11:45 am..

As demand generation (demand gen) continues to evolve, it’s no longer just about acquiring leads—it’s about building sustainable, high-performing pipelines and driving measurable growth. Behind every successful demand gen strategy is the often unseen yet pivotal force of Marketing Operations. And it’s this force that will take center stage during the panel discussion.

The Secret Weapon: Marketing Operations and Its Impact on Demand Gen

Marketing Operations (Ops) is the unsung hero of Demand Generation. While Demand Gen teams focus on creating awareness, generating leads, and driving revenue, Marketing Ops ensures the foundational processes, systems, and data are optimized to make all of this possible at scale. Without a solid marketing operations infrastructure in place, even the most brilliant demand gen strategies can fall short.

The panel will dive deep into how Marketing Ops acts as the secret weapon that unlocks the full potential of demand generation efforts. From streamlining workflows and optimizing technology stacks to improving alignment between sales and marketing, Marketing Ops plays a critical role in driving efficiency, effectiveness, and ultimately, revenue.

Key Takeaways from the Panel Discussion

During the session, the panel—featuring three marketing operations leaders from Adobe—will explore the intersection of Marketing Ops and demand gen. Some of the key themes they will discuss include:

1. The Intersection of Marketing Ops & Demand Gen: A solid Marketing Ops foundation accelerates every stage of the demand gen process. The panel will explore how operational excellence enhances lead nurturing, boosts conversion rates, and drives overall revenue generation. With a strong ops strategy in place, demand gen teams can scale their efforts more effectively and impactfully.
2. Tech Stack Optimization: In today’s fast-paced B2B landscape, tech stacks are critical to scaling demand generation efforts. The panel will discuss key tools and platforms that empower demand gen teams to automate processes, create personalized experiences, and increase efficiency. Optimizing the tech stack is key to staying competitive and delivering exceptional results.
3. Data-Driven Strategies: One of the primary roles of Marketing Ops is to ensure that data is not just collected but transformed into actionable insights. By leveraging data-driven strategies, marketing teams can better understand customer behavior, preferences, and needs. This insight helps craft highly targeted campaigns that drive high-quality leads and enhance the overall customer experience.
4. Alignment and Collaboration: One of the biggest challenges in B2B marketing today is aligning marketing, sales, and operations teams. The panel will share practical tips for fostering collaboration between these departments to ensure a seamless handoff between sales and marketing, reduce friction, and improve ROI. This alignment is crucial to creating a cohesive and efficient approach to demand gen.

Why Attend?

As a sponsor of B2B Marketing Exchange West, DemandLab is excited to bring its wealth of expertise in marketing technology and operations to the forefront of this critical discussion. Whether you’re a marketing operations leader or demand gen strategist, this panel will provide valuable insights that can immediately be applied to your strategies.

Join DemandLab and a group of talented industry experts as they unlock the power of marketing operations in demand gen, and discover how a strong ops foundation can accelerate your success in the ever-evolving world of B2B marketing.

Be sure to mark your calendars for Wednesday, February 26th, 2025, at 11:45 AM CT. It’s a session you won’t want to miss!