What are the Fulcrum 5 Marketing Reports? Find out in our New Ebook
Marketing leaders today face a difficult challenge: navigating the gap between detailed metrics like clicks and opens and big-picture goals like revenue impact. This balancing act is becoming increasingly complex as marketing becomes more technical and strategic, with leaders now tasked with connecting granular operations with high-level business outcomes.
In this evolving landscape, intelligent reporting is key. Marketers need tools that do more than collect data; they need insights that reveal how marketing activities drive business results. That’s where Insentric by DemandLab—the newest generation of marketing intelligence tools bringing these capabilities to the middle market—comes in. Insentric integrates, normalizes, and visualizes the data from marketing automation platforms, CRMs, and channel management platforms in ways that are intuitive, insightful, and actionable. In our newest eBook, The Fulcrum 5: Five Reports That Connect Marketing’s Front Line to the Business’s Top Line, we outline five essential reports Insentric can generate to help marketers align their efforts with revenue goals:
- MQL Performance Report – Troubleshoot campaigns and prevent campaign shortfalls.
- Content Performance Report – Predict which content topics and formats engage their ICP.
- Email Performance Report – Determine the optimal number and cadence of emails.
- Customer Journey Report – Locate where leads get stuck in the lifecycle and “unstick” them.
- Channel Performance Report – Identify the channels most likely to drive MQLs and revenue.
The new year is here, and it’s time to set your sights on bigger goals and better results. Whether you’re tackling tighter budgets, steeper growth targets, or attempting to bridge the gap between technology and strategy, Insentric by DemandLab is here to help. With these five reports, you’ll have more of what you need to connect your marketing efforts to meaningful business outcomes—and you’ll look great doing it with these clean, straight forward reports.
This year, let’s leave guesswork behind and embrace smarter, more strategic marketing. Download The Fulcrum 5: Five Reports That Connect Marketing’s Front Line to the Business’s Top Line today and discover how Insentric can help you turn insights into action and make 2025 your best year yet.