CEO Rhoan Morgan’s Article on Marketing ROI Featured on CMSWire
Rhoan Morgan, our CEO, has made another significant contribution to CMSWire with her latest article, “Stop Stressing About Marketing ROI and Start Owning It,” where she explains how proving marketing ROI doesn’t have to be complex.
Rhoan recounts that she frequently hear from marketers how much they struggle to demonstrate their objective value to the organization. Rhoan’s solution? Building trust in marketing ROI with clear metrics.
Key insights include:
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Data-driven storytelling. Educate stakeholders on marketing attribution and leverage data storytelling to demonstrate marketing ROI and justify budget decisions.
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Align with sales. Collaborate with sales teams to create unified goals, improve lead conversion and strengthen your ability to prove marketing ROI.
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Simplify attribution models. Use first-touch, multi-touch or last-touch attribution to identify key trends in campaigns, making marketing ROI easier to measure and communicate.
Read the full article on CMSWire for strategies on how to own the narrative and tell the story of value with data in order to safeguard your budget and prove marketing’s value to the organization with less time, effort and stress.