Case Study: From growing pains to high-volume campaigns for Adobe
When a series of acquisitions drastically increased Adobe’s marketing operations, the MOps team was faced with managing 30+ million leads on a platform designed for a fraction of that volume. Explore how DemandLab used a series of smart workarounds to transform system and team capacity so Adobe could launch campaigns, generate and nurture leads, and ensure SQLs were successfully passed on to the sales team.