Case Study: Supporting a Complex Cross-sell Strategy for Adobe
When Adobe acquired Magento and Marketo, the synergies between all three product lines were clear. But finding ways to realize those synergies through cross-selling posed a new and complex challenge for Marketing Operations. Read the full case study to find out how DemandLab’s team stood up a lifecycle in record time that eliminated dropped leads, delivering 400 + AQLs in the first six weeks.