Attribution | Marketing Data | Marketing-Led Customer Experience
Banish Analysis Paralysis: How to Measure What Really Matters in Marketing CX
For years, marketing leaders struggled to measure their impact: how do you count the number of people who saw a billboard, or the ways it…
About DemandLab | Business Leadership |
Building a Successful 2021 Workplace: Double Down on Culture
As enterprise organizations shift towards adopting more permanent remote work environments, business leaders increasingly recognize that culture—not productivity—is the real challenge. Overview Executive Summary: There…
Attribution | Marketing Data | Marketing Technology
A Radical Shift in the Role of the CMO
Is it time for a radical redefinition of the role of the CMO? Rhoan Morgan, CEO at DemandLab, certainly thinks so. She makes her case…
Attribution | Marketing Data | Marketing Technology
The CMO’s Challenge: Revenue Attribution From a Leadership Perspective
The CMO’s Challenge: Revenue Attribution From a Leadership Perspective How can marketers achieve revenue attribution? Marketers, we’ve made it to the table. Now we have…
Marketing Data | Marketing Technology |
How to Operationalize Marketing-Led CX for Marketers at Every Maturity Stage
I’m passionate about the marketing-led customer experience (MLCX) and have written extensively about why now is the time for marketers to lead CX. Marketers own…
Attribution | Marketing Data | Marketing Technology
The Leadership Outlook on Revenue Attribution
The Leadership Outlook on Revenue Attribution Marketing leaders face a landscape of shifting priorities, but aligning marketing efforts with revenue is one of the most…
Content Marketing | Marketing Data | Marketing Technology
3 B2B Marketers Delivering Customer Experiences That Rival B2C
Marketing technology — and martech skill sets — have matured significantly over the past decade, and that has broadened the horizons and transformed the possibilities…
Marketing-Led Customer Experience |
Now Is the Time for B2B Marketers to Lead CX
Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade….
Marketing Data | Marketing Technology | Marketing-Led Customer Experience
What is Marketing-Led Customer Experience?
This month on Revenue Rebels, we’re switching things up with Rhoan in the interviewee seat. In a recent interview with Glenn Gaudet on the AMP…
Content Marketing | Marketing Data | Marketing Technology
Marketing-Led Customer Experience: The Future of B2B
The pandemic has accelerated the trend toward highly personalized digital customer journeys. This is why customer experience has become so important. Find out what you…