Martech Sprint Services

Accelerate marketing success with expert-led martech sprints

Why A "Sprint"?

Because when you’re a marketing leader at a company with aggressive growth goals, you don’t have time, budget, or headspace to waste.

DemandLab sprints are designed to get you up and running quickly with a targeted engagement that combines expert martech consulting and execution, ready-to-go templates, and Insentric marketing intelligence software. 

Each sprint is focused on solving a top marketing challenge faced by fast-growing companies, and no sprint takes longer than 90 days to deliver results. Whether you need to generate quick wins in a new role, level up your reporting, migrate to a new marketing platform, or deliver on a SaaS GTM strategy, we can help you drive measurable results faster. 

Do You Need Help…

 

Marketing Leadership Sprint

Set a path for success during your first 90 days on the job.

Your first 90 days as a new marketing leader are critical, especially when you've been brought on board to support ambitious growth goals. We help you orient yourself quickly to your new environment and develop a credible, actionable go-forward plan for marketing technology and reporting functions. 

 

Days 1-30
Days 30-60
Day 90

Days 1-30

We conduct an audit and gap analysis that identifies the components and limitations of your marketing stack, the technical capabilities on your team, the processes that enable delivery, and the changes you can make to significantly improve your efficiency and capacity. 

Boardroom Sprint

Get credit for marketing performance and a seat at the table.

After excelling in a startup environment, it can be challenging to adjust to the increasingly rigorous reporting and operational requirements of a growing and maturing company. The Boardroom Sprint gives you the tools you need to communicate effectively with the board of directors and credibly demonstrate your impact on revenue.

Days 1-30
Days 30-60
Day 90

Days 1-30

We review your existing technology and processes to determine the gaps in your reporting capabilities or incongruence between marketing and sales data. Then we deliver a quickstart plan to improve reporting capabilities, ensure data alignment, and deliver the metrics you need to track based on board expectations and your own objectives.

Migration Sprint

Migrate flawlessly from one platform to another in record time.

Migrating to a new platform can be an overwhelming prospect, even for a seasoned marketer. Moving years of data, campaigns, and contacts from one environment to another is a complex, high-stakes process, but it's one we understand inside and out. With broad technical and dev skills, close familiarity with multiple CRM and marketing automation platforms, and a proven migration playbook, we'll accelerate your move and ensure your new home is clean, organized, and ready to support your marketing activities.

 

Days 1-30
Days 30-60
Day 90

Days 1-30

We conduct a snap audit so that you can see every program, campaign, template, and campaign in your marketing automation platform and define the scope of the upcoming migration.

Scale-Up Sprint

Align your martech ecosystem with ambitious PLG GTM goals.

A SaaS go-to-market strategy places intense pressure on marketing to achieve new levels of accountability, visibility, speed, and efficiency across the entire funnel. This sprint aligns your marketing systems, data, and processes with a full-funnel go-to-market strategy so that you can hit the ground running and reach your market at scale.

Days 1-30
Days 30-60
Day 90

Days 1-30

We conduct an audit to determine whether your stack is GTM-ready, which processes you need to streamline, and what data you need to track in order to track and achieve your GTM goals.