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Turn Attention Into Sales Develop and execute strategic programs that convert interest and awareness into sales and revenue.
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Change Agents: The Radical Role of Today’s CMO

Get the eBook now and discover what it takes to obtain buy-in for marketing’s new central role in revenue.

DemandLab's Change Agents book

Marketing as the customer champion, journey creator, and experience innovator?

Yes! All while maintaining a laser focus on outcomes and holding a central role in revenue – that is the ask of today’s CMO.

When you download Change Agents: The Radical Role of Today’s CMO today, you’ll discover how to:

  • Leverage the customer-led marketing experience
  • Structure your role around engagement
  • Fill in team gaps
  • Improve your quality of leads

Download now and get insights that you can use today to build a customer-centric organization and champion the role of marketing.

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